Real-time alerts
Consent gaps reach legal, privacy, marketing and IT as they happen, so they’re closed before a regulator, plaintiff firm or auditor finds them.
Your consent banner records what a visitor chose. Sentinel Insights verifies what your site did next.
We monitor 100% of real user sessions in real time and check whether every tag, pixel and data flow respected that visitor’s consent state. When something fires that shouldn’t, you get an alert and a timestamped record of what ran, when, and under which conditions.
Not independently. A consent management platform (CMP) collects the choice and passes it to your tags. Whether those tags then behave is a separate question, and asking the CMP to answer it means the platform is grading its own homework.
A new vendor gets added. A tag loads before the CMP does. A campaign pixel ignores the signal. A site release changes the load order. None of that shows up in your CMP dashboard, because the CMP did its job. The tags didn’t.
Sentinel sits outside your CMP and your tag manager. It works alongside both and watches the result.
Sentinel doesn’t replace your consent platform or your tag manager. It runs alongside them as one tag, usually deployed through your tag manager, and verifies what happens after the choice, whichever tools you use.
Using something not listed? Run a free 60-second scan ↗ and see what your site does today.
A banner click is only the beginning. Explore what we check—and what a failure looks like.
Nothing non-essential fires before the visitor makes a choice.
Analytics and ad pixels load on page view, before the banner is answered.
ⓘ We also detect “Do Not Track” and similar browser privacy signals.
Consent gaps reach legal, privacy, marketing and IT as they happen, so they’re closed before a regulator, plaintiff firm or auditor finds them.
Time-stamped logs of user choices, active and inactive tags, and data flows per page and vendor. Concrete proof that tracking ran only when and where consent allowed it.
Non-compliant tags are flagged with suggested rule or configuration changes, and every fix is recorded. The result is a living audit trail for internal reviews, DSAR responses and regulator inquiries.
Monitoring runs on real visitor traffic, including logged-in, post-authentication pages that scripted scanners never see.
| Comparison | One-time audit | |
|---|---|---|
| Frequency | Periodic, on demand | Real time, always on |
| Scope | Sampled, scripted sessions | 100% of real user traffic, including post-authenticated pages |
| Output | A snapshot report | Alerts, evidence and a running audit trail |
| When it goes stale | The next site release | It doesn’t |
An audit tells you consent worked on the day it was tested. Your tag stack changes every week.
When a demand letter arrives, the question is what actually happened when a user made a choice. Sentinel gives you timestamped, production-level evidence to answer it.
Regulation-aware dashboards show how each region (EU, US, Canada and Quebec) performs against local standards, including opt-in vs. opt-out rules and stricter regimes like Law 25.
Keep the stack you rely on without carrying the risk. Find out which tags break consent before they cost you a campaign or your data.
Stop testing consent by hand. One tag, set up in one day, replaces manual consent QA across every release.
Regulators ask the same question everywhere: when a user made a choice, what actually happened?
Sentinel is regulation-agnostic. We monitor for laws where compliance depends on how tags and signals behave in live sessions, including CCPA/CPRA, GDPR, PIPEDA and Quebec Law 25.
Under the California Consumer Privacy Act regulations, businesses must treat an opt-out preference signal such as GPC as a valid request to opt out of sale or sharing ( California Privacy Protection Agency ↗). In 2022, the California Attorney General settled with Sephora for $1.2 million, in part for failing to process GPC opt-outs ( California Attorney General ↗).
A large multi-brand enterprise reduced consent issues to 0.1% of pageviews across six monitored domains, a measurable outcome presented to compliance, legal and executive stakeholders as evidence of active governance.Source: Sentinel Insights proprietary scan data, 2026, six monitored domains.
Deploy the Sentinel tag.
We set up your rules and dashboard in a day.
Legal, IT and marketing work from the same evidence.
Meet Ask Sentinel. Our AI assistant helps your team investigate findings and turn them into fixes.
The page’s own scripts can run before the CMP loads. Sentinel checks whether non-essential tags fire before a visitor makes a choice.
Consent state can be lost during navigation or subdomain changes. Sentinel checks that non-essential tags stay off on every page for the whole session.
Yes. Sentinel checks whether the browser’s GPC signal is honored as an opt-out, with or without a banner click, and flags third-party scripts that still fire or transmit data.
A tag added after the CMP was configured may belong to no consent category. Sentinel flags non-compliant tag activity so your team can review the vendor mapping and configuration.
Yes. Sentinel watches what runs on your site, including hard-coded pixels outside the tag manager that the CMP may not control.
Sentinel checks that tags stop after a visitor withdraws consent and flags tracking that continues under an earlier consent choice.
Find out what happens after the choice.
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One tag from Sentinel Insights is all it takes to start identifying consent b242769a on your website.
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We implement and set up your tailored solution and dashboard in just one day.
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Sentinel Insights helps legal, IT, and marketing departments work together and make sure you are in compliance.
Our platform monitors real user data in real time for issues with consent, privacy and data quality.
Sentinel Insights supports privacy regulations that require proof of runtime consent enforcement, not just documentation.
Our platform monitors for laws where compliance depends on how tags, signals like GPC, and third-party data flows behave in live user sessions, supported by timestamped, production-level evidence. Sentinel is regulation-agnostic because regulators ultimately ask the same question: when a user made a choice, what actually happened?
Sentinel Insights evaluates websites by observing live behavior to see how tags, third-party requests, and data flows actually execute for real users under different consent states.
This execution-level approach surfaces enforcement failures that static methods miss and preserves each event as timestamped evidence showing what ran, when, and under which conditions. A user can log into the dashboard for information or set up custom rules and alert thresholds for proactive management of consent, privacy and data quality.
Sentinel Insights closes the governance gap by validating what actually happens around real user behavior for consent, privacy and data quality.
There are many different use cases, so here are just a few examples: managing privacy and compliance regulations like CCPA and GDPR, supporting martech migrations from a new tag management solution/analytics/CDP, replace annual audit with real time monitoring, hundreds of hours saved for QA each year.
Sentinel Insights monitors consent signals and data governance anomalies, while SentinelOne provides endpoint detection and response for cybersecurity threats. One focuses on privacy and compliance intelligence; the other focuses on threat prevention and incident response. We are completely separate companies.
Questions?
Consent Monitoring
Guard against consent & privacy lawsuits
Save thousands of hours in manual efforts
Avoid financial & reputational loss
Consent mapping for every tag
Monitor 100% of user consent in real-time
Why do you need real-time consent monitoring vs. auditing
DATA INSIGHTS
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