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Services / Independent consent verification
Independent consent verification

Prove your site honors every choice.

Your consent banner records what a visitor chose. Sentinel Insights verifies what your site did next.

We monitor 100% of real user sessions in real time and check whether every tag, pixel and data flow respected that visitor’s consent state. When something fires that shouldn’t, you get an alert and a timestamped record of what ran, when, and under which conditions.

Run a free 60-second scan ↗ Request a demo
Independent verification Works with your existing stack
Illustrative consent dashboard with pageviews affected and tracking overview
100% of real user sessions 5 consent states verified 1 tag. Deployed in a day. Your CMP. Independently verified.
Beyond the banner

Can a consent management platform verify itself?

Consent breaks after the banner,
not inside it.

Not independently. A consent management platform (CMP) collects the choice and passes it to your tags. Whether those tags then behave is a separate question, and asking the CMP to answer it means the platform is grading its own homework.

A new vendor gets added. A tag loads before the CMP does. A campaign pixel ignores the signal. A site release changes the load order. None of that shows up in your CMP dashboard, because the CMP did its job. The tags didn’t.

Sentinel sits outside your CMP and your tag manager. It works alongside both and watches the result.

Visitor choice Collected by your CMP
→
Tag behavior What actually runs
→
Sentinel verifies Independent evidence
Fits your existing stack

Works with your CMP and tag manager.

Sentinel doesn’t replace your consent platform or your tag manager. It runs alongside them as one tag, usually deployed through your tag manager, and verifies what happens after the choice, whichever tools you use.

Consent management platforms

OneTrust TrustArc Ketch Clarip Truyo Syrenis Didomi Osano Securiti Usercentrics (Cookiebot) CookieYes + any other CMP

Tag management systems

Google Tag Manager Adobe Experience Platform Tags (Adobe Launch) Tealium iQ + any other tag manager

Using something not listed? Run a free 60-second scan ↗ and see what your site does today.

Every choice, every session

The five consent states we verify.

A banner click is only the beginning. Explore what we check—and what a failure looks like.

BEFORE THE FIRST CHOICE

No interaction

Nothing non-essential fires before the visitor makes a choice.

⚑
What a failure looks like

Analytics and ad pixels load on page view, before the banner is answered.

ⓘ   We also detect “Do Not Track” and similar browser privacy signals.

From visibility to action

What you get.

ϟ

Real-time alerts

Consent gaps reach legal, privacy, marketing and IT as they happen, so they’re closed before a regulator, plaintiff firm or auditor finds them.

◷

Timestamped evidence

Time-stamped logs of user choices, active and inactive tags, and data flows per page and vendor. Concrete proof that tracking ran only when and where consent allowed it.

⌁

Guided remediation

Non-compliant tags are flagged with suggested rule or configuration changes, and every fix is recorded. The result is a living audit trail for internal reviews, DSAR responses and regulator inquiries.

◎

Coverage audits can’t reach

Monitoring runs on real visitor traffic, including logged-in, post-authentication pages that scripted scanners never see.

Always on. Always current.

Monitoring vs. a one-time audit.

Comparison One-time audit Sentinel continuous monitoring
Frequency Periodic, on demand Real time, always on
Scope Sampled, scripted sessions 100% of real user traffic, including post-authenticated pages
Output A snapshot report Alerts, evidence and a running audit trail
When it goes stale The next site release It doesn’t

An audit tells you consent worked on the day it was tested. Your tag stack changes every week.

One source of truth

Built for the people who answer for consent.

01 / LEGAL

Legal and General Counsel

When a demand letter arrives, the question is what actually happened when a user made a choice. Sentinel gives you timestamped, production-level evidence to answer it.

02 / PRIVACY

Privacy and compliance

Regulation-aware dashboards show how each region (EU, US, Canada and Quebec) performs against local standards, including opt-in vs. opt-out rules and stricter regimes like Law 25.

03 / MARKETING

Marketing

Keep the stack you rely on without carrying the risk. Find out which tags break consent before they cost you a campaign or your data.

04 / TECHNOLOGY

IT and analytics

Stop testing consent by hand. One tag, set up in one day, replaces manual consent QA across every release.

Across borders. Beyond checkboxes.

Regulations we support.

Regulators ask the same question everywhere: when a user made a choice, what actually happened?

CCPA / CPRA GDPR PIPEDA Quebec Law 25

Sentinel is regulation-agnostic. We monitor for laws where compliance depends on how tags and signals behave in live sessions, including CCPA/CPRA, GDPR, PIPEDA and Quebec Law 25.

Under the California Consumer Privacy Act regulations, businesses must treat an opt-out preference signal such as GPC as a valid request to opt out of sale or sharing ( California Privacy Protection Agency ↗). In 2022, the California Attorney General settled with Sephora for $1.2 million, in part for failing to process GPC opt-outs ( California Attorney General ↗).

Proof in production
0.1 %
of pageviews with consent issues
across six monitored domains
A large multi-brand enterprise reduced consent issues to 0.1% of pageviews across six monitored domains, a measurable outcome presented to compliance, legal and executive stakeholders as evidence of active governance.
Source: Sentinel Insights proprietary scan data, 2026, six monitored domains.
Simple to start. Built to stay.

How it works.

01 — DEPLOY

One tag.

Deploy the Sentinel tag.

02 — CONFIGURE

One day.

We set up your rules and dashboard in a day.

03 — ALIGN

One team.

Legal, IT and marketing work from the same evidence.

✧

Meet Ask Sentinel. Our AI assistant helps your team investigate findings and turn them into fixes.

Your consent questions, answered

Frequently asked questions.

01 Why do tags fire before a visitor makes a consent choice?

The page’s own scripts can run before the CMP loads. Sentinel checks whether non-essential tags fire before a visitor makes a choice.

02 Why can tracking restart after a visitor clicks Reject?

Consent state can be lost during navigation or subdomain changes. Sentinel checks that non-essential tags stay off on every page for the whole session.

03 Does Sentinel verify Global Privacy Control (GPC)?

Yes. Sentinel checks whether the browser’s GPC signal is honored as an opt-out, with or without a banner click, and flags third-party scripts that still fire or transmit data.

04 What happens when a vendor has no consent category?

A tag added after the CMP was configured may belong to no consent category. Sentinel flags non-compliant tag activity so your team can review the vendor mapping and configuration.

05 Can Sentinel detect hard-coded pixels outside the tag manager?

Yes. Sentinel watches what runs on your site, including hard-coded pixels outside the tag manager that the CMP may not control.

06 How does Sentinel check whether consent withdrawal takes effect?

Sentinel checks that tags stop after a visitor withdraws consent and flags tracking that continues under an earlier consent choice.

Read: 9 reasons consent management platforms fail to enforce consent →

Your banner made a promise. See if your site keeps it.

Find out what happens after the choice.

Run a free 60-second scan ↗ Or request a demo →

Quick implementation

With just one tag and one day of implementation, your legal, IT, and marketing departments can collaborate as one team and plug the technical holes before it’s too late.

01

One Tag

One tag from Sentinel Insights is all it takes to start identifying consent b242769a on your website.

02

One Day

We implement and set up your tailored solution and dashboard in just one day.

03

One Team

Sentinel Insights helps legal, IT, and marketing departments work together and make sure you are in compliance.

LATEST NEWS

A Privacy Checklist for Companies Doing Business in North America

By Cara Caruso & Monifa Brooks • November 4, 2026
Explore our North American privacy compliance checklist to assess your organization's privacy readiness, identify compliance gaps, and strengthen data protection.
Two people behind a table of gift bags at a booth with a city skyline backdrop

Key Themes from the IAB Compliance Salon 2026: Execution and Evidence

By Cara Caruso • October 14, 2026
Explore key takeaways from the IAB Compliance Salon 2026 on privacy compliance, consent enforcement, and the importance of evidence in data governance.

How to Test If Your CMP Actually Enforces Consent

By Cara Caruso • October 6, 2026
Whether a Visitor Uses GPC or Declines Manually
Hands typing on a laptop at a desk in a softly lit office, with a green-tinted screen.

9 Reasons Consent Management Platforms Fail to Enforce Consent

By Cara Caruso • September 24, 2026
Learn 9 reasons consent management platforms fail to enforce consent and how continuous monitoring helps detect privacy and compliance risks.
Black-and-green announcement graphic reading “ANNOUNCING ASK Sentinel”

Announcing Ask Sentinel - AI Powered Assistant

By Cara Caruso • September 10, 2026
Ask Sentinel is an AI assistant that helps teams investigate website monitoring data, identify compliance risks, and turn findings into actionable insights.
Person in white coat reviewing charts and documents on a desk, with green and orange lighting.

HIPAA Compliance Doesn’t Prove Your Website Is Protecting Patient Data

By Ryan Wilson • August 19, 2026
HIPAA compliance alone may not protect patient data. Learn how website tracking can create privacy risks and what healthcare organizations should monitor.
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FAQs

  • What Makes Us Different From Other Tools On The Market?

    Our platform monitors real user data in real time for issues with consent, privacy and data quality.

  • What Types Of Privacy-Related Regulations Do We Support?

    Sentinel Insights supports privacy regulations that require proof of runtime consent enforcement, not just documentation.  


    Our platform monitors for laws where compliance depends on how tags, signals like GPC, and third-party data flows behave in live user sessions, supported by timestamped, production-level evidence. Sentinel is regulation-agnostic because regulators ultimately ask the same question: when a user made a choice, what actually happened?

  • How Does Sentinel Insights Evaluate Your Websites To Identify And Flag Privacy Risks? Can I Customize Rules, Risk Thresholds, and Alerting Workflows?

    Sentinel Insights evaluates websites by observing live behavior to see how tags, third-party requests, and data flows actually execute for real users under different consent states. 


    This execution-level approach surfaces enforcement failures that static methods miss and preserves each event as timestamped evidence showing what ran, when, and under which conditions.  A user can log into the dashboard for information or set up custom rules and alert thresholds for proactive management of consent, privacy and data quality.

  • What Problems Does Sentinel Insights Solve?

    Sentinel Insights closes the governance gap by validating what actually happens around real user behavior for consent, privacy and data quality.  


    There are many different use cases, so here are just a few examples: managing privacy and compliance regulations like CCPA and GDPR, supporting martech migrations from a new tag management solution/analytics/CDP, replace annual audit with real time monitoring, hundreds of hours saved for QA each year.

  • What Is The Difference Between Sentinel Insights and SentinelOne?

    Sentinel Insights monitors consent signals and data governance anomalies, while SentinelOne provides endpoint detection and response for cybersecurity threats. One focuses on privacy and compliance intelligence; the other focuses on threat prevention and incident response.  We are completely separate companies.

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Consent Monitoring

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Guard against consent & privacy lawsuits
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Monitor 100% of user consent in real-time
Why do you need real-time consent monitoring vs. auditing

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