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Is your digital data accurate? following best practice? legal? complete? trustworthy? easy?

Real-time visibility into the actual data collected on your website—for every user, every tag, every variable:

Sentinel Insights dashboard image

Don’t rely on antiquated monitoring tools that can only scan for what you think users are up to.

Be the first to know when something goes awry.

See it for yourself – book a demo today.


Problem 1: Your Data Quality Stinks

Admit it: your digital data gets wonky from time to time.

Something changes, your reports are broken, and you’re left to figure out the who, what, where, when, and why:

  • Who made the change?
  • What are the impacts?
  • Where is the problem?
  • When was the change made?
  • Why does this keep happening?

It's not just you.

We've seen it a million times.

The best MarTech teams in the world suffer from digital data quality entropy.

We used to suffer too. So we fixed the problem.

The Tool We Wished For

Within two weeks of implementing the Sentinel tag on our websites, we'd found the answer to a problem with missing data that had been vexing our team for months. Sentinel Insights paid for itself almost instantly.

Digital Analytics ManagerCommunications Technology

Problem 2: You Can't Afford Consent Gaps

7 out of 10 websites we review don’t handle their users’ consent properly.

Is your website in the 30%? Do you know for certain

Consent management isn’t a “set it and forget it” thing.

Your users say they don’t want to be tracked.

To honor this properly, you need constant vigilance.

But how can you keep an eye on every user and every consent setting?

When one user's consent preference is violated, it's a needle in a haystack of marketing tech web traffic.

So many users, pages, and it even POSSIBLE to pinpoint missteps in your handling of user consent?

Yep. The solution is comprehensive compliance automation.

Automating Compliance

Our website was tracking users who'd opted out of analytics tracking, and we had no idea. Sentinel Insights found the problem before a regulator could, saving us from potentially astronomical fines.

Data Privacy ManagerPharmaceutical

Problem 3: Consultants are Expensive

Sentinel Insights isn’t just here to point out changes and gaps in your MarTech stack, we’re also here to give a friendly nudge when we see areas for improvement.

This virtual consultant never takes a break or goes on vacation.

Are you sure you’re passing purchase- or product-level information correctly for every visitor? If not, you may be missing valuable data expected downstream. So you’re leaving money on the table in your marketing campaigns and upsell efforts.

It’s never been easier to find and fix these gaps in best practice than with your virtual consultant in the Sentinel Insights dashboard. 

How does Sentinel Insights Compare?

Sentinel Insights keeps an eye on our agencies who often deploy new campaigns. If they forget a campaign parameter or dynamic setting on one of our pages, we are alerted right away and the impact to our marketing campaign is negligible.

Digital Marketing StrategistFintech

Who benefits from Sentinel Insights?

Digital Marketing Teams

Data Analysts

MarTech Teams

Website Developers

Data Privacy Teams

Frequently Asked Questions

Haven’t added the Sentinel tag to your website yet? You’re probably asking:

Are my websites honoring our users’ consent management settings?

Without Sentinel Insights, you don’t know for sure unless you’re spending hours doing manual QA, testing every edge case and user interaction.

Are we getting the data we expect from our website visitors?

You struggle to keep your source documentation up to date, and audits are expensive and become outdated quickly. So the answer is, probably not 100% of the time. In fact we guarantee that we can find something you don’t know about.

Why are we spending so many hours manually auditing our data?

Because you are living in the past, using old methods and old tools. Trust us, it is impossible to see everything unless you automate it. The ROI of legacy data quality monitoring strategies is hard to justify.

Why do reports keep breaking without our knowledge, and why do we have to track down the same problems time and time again?

Your organization doesn’t have a data quality first mindset – it’s not a part of your software development process (yet). You’re not alone, but that doesn’t make it any less frustrating.

Why can’t our existing auditing tool monitor everything?

Robotic scanning technologies can’t possibly see what the human beings visiting your website can – their visibility is limited to the user journeys you’ve anticipated and scripted (and re-scripted, and updated, and double checked…). It’s quite literally impossible to think through all of the edge cases.

You can trust your data with Sentinel Insights.

Take it from the experts... Sentinel Insights provides instant value.

We saved so much money by making the recommended improvements to our Adobe Analytics implementation that Sentinel Insights paid for itself within the first month.

EcommerceDigital Analytics Manager

Sentinel Insights let us know that we were not honoring our users’ consent on portions of our website. We were at risk for regulatory fines and we had no idea.

PharmaceuticalData Privacy Product Owner

Our agencies often make changes to our website independently - Sentinel Insights gives us peace of mind that if something goes wrong and our digital marketing campaigns are impacted, we’ll know immediately.

FinTechDigital Analytics Manager