Is all of your digital data accurate? following best practice? legal? complete? trustworthy? easy?
Don’t rely on antiquated monitoring tools that can only scan for what you think users are up to.
Be the first to know when something goes awry.
Data Quality Almost Always Stinks
Admit it—your digital data gets a little wonky from time to time. A tag goes missing, a page name gets changed, your reports are broken, and you’re left to figure out the who, what, where, when, and why.
- Who made this change?
- What are the impacts?
- Where is the problem?
- When was the change made?
- Why does this keep happening?
It’s not just you—we’ve seen it a million times…
The best MarTech teams in the world suffer from digital data quality entropy.
This is the origin story of Sentinel Insights. We built the product we wish we had as MarTech consultants. But that’s a longer story than we can fit on our homepage.
”Within two weeks of implementing the Sentinel tag on our websites, we'd found the answer to a problem with missing data that had been vexing our team for months. Sentinel Insights paid for itself almost instantly.
Digital Analytics ManagerCommunications Technology
It’s Not Just Data Quality, Consent Management Suffers Too
Did you know that 7 out of 10 of the websites we review don’t handle their users’ consent properly? Do you think you’d be in the 30%? Do you know for certain?
Consent Management isn’t a “set it and forget it” thing.
It requires constant vigilance to make sure that after your users say “don’t track me!”, nothing happens down the line to conflict with their consent preferences.
Blink and you miss it—when an individual user’s consent preference is violated, it is a needle in a haystack of marketing tech web traffic. It’s almost impossible to find…
Unless you have built in automation that Sentinel Insights provides.
”Our website was tracking users who'd opted out of analytics tracking, and we had no idea. Sentinel Insights found the problem before a regulator could, saving us from potentially astronomical fines.
Data Privacy ManagerPharmaceutical
Sentinel Insights: Our Virtual Consultant Never Sleeps
Not only do we monitor when something’s broken or unexpected in your marketing tech stack, but we also nudge you (politely of course) when we see something that’s not optimized.
And this virtual consultant never takes a break or goes on vacation.
For example, are you certain you’re passing purchase or product level information correctly for every visitor? If you’re not, you may not be getting the valuable data you expect downstream – essentially leaving money on the table in your marketing campaigns and upsell efforts.
The Sentinel Insights dashboard includes a readout of our top findings so that you can clean up any messes like these quickly and easily.
”Sentinel Insights keeps an eye on our agencies who often deploy new campaigns. If they forget a campaign parameter or dynamic setting on one of our pages, we are alerted right away and the impact to our marketing campaign is negligible.
Digital Marketing StrategistFintech
Our patent pending technology serves:
Digital Marketing Teams
Data Analysts
MarTech Teams
Website Developers
Data Privacy Teams
Frequently Asked Questions
Haven’t added the Sentinel tag to your website yet? You’re probably asking:
Are my websites honoring our users’ consent management settings?
Without Sentinel Insights, you don’t know for sure unless you’re spending hours doing manual QA, testing every edge case and user interaction.
Are we getting the data we expect from our website visitors?
You struggle to keep your source documentation up to date, and audits are expensive and become outdated quickly. So the answer is, probably not 100% of the time. In fact we guarantee that we can find something you don’t know about.
Why are we spending so many hours manually auditing our data?
Because you are living in the past, using old methods and old tools. Trust us, it is impossible to see everything unless you automate it. The ROI of legacy data quality monitoring strategies is hard to justify.
Why do reports keep breaking without our knowledge, and why do we have to track down the same problems time and time again?
Your organization doesn’t have a data quality first mindset – it’s not a part of your software development process (yet). You’re not alone, but that doesn’t make it any less frustrating.
Why can’t our existing auditing tool monitor everything?
Robotic scanning technologies can’t possibly see what the human beings visiting your website can – their visibility is limited to the user journeys you’ve anticipated and scripted (and re-scripted, and updated, and double checked…). It’s quite literally impossible to think through all of the edge cases.
With our technology working for you, you don’t have to wonder anymore.
You can trust your data with Sentinel Insights.
