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Automated Data Monitoring for the

Marketing Technology Stack.

 

Built by MarTech Experts, for MarTech.

Sentinel Insights dashboard image

Modern MarTech Stacks are Incredibly Complex

Combine complexity with constant, unpredictable change, and your marketing analytics data gets wonky from time to time.

It’s a familiar story: some aspect of data collection changes somewhere, and you’re left to figure out the who, what, where, when, and why:

  • Who made the change?
  • What are the impacts?
  • Where is the problem?
  • When was the change made?
  • Why does this keep happening?

It's not just you.

We've seen it a million times.

The best MarTech teams in the world suffer from the effects of untrustworthy data.

Data problems lead directly to:

  • Suboptimal marketing spend
  • Susceptibility to fines and penalties
  • Reputational damage 
  • Revenue and market share losses
  • Morale hits to MarTech and partner teams

So what did we do about it?

We Built the Tool We Wished For

Within two weeks of implementing the Sentinel tag on our websites, we'd found the answer to a problem with missing data that had been vexing our team for months. Sentinel Insights paid for itself almost instantly.

Digital Analytics ManagerCommunications Technology

You Can't Afford Consent Gaps

7 out of 10 websites we review don’t handle their users’ consent properly.

Is your website in the 30%? Do you know for certain

Consent management isn’t a “set it and forget it” thing.

Your users say they don’t want to be tracked.

To honor this properly, you need constant vigilance.

But how can you keep an eye on every user and every consent setting?

When one user's consent preference is violated, it's a needle in a haystack of marketing tech web traffic.

With so many users, pages, and vendors...is it even possible to catch problems with consent?

Yep. The solution is comprehensive compliance automation.

Automating Compliance

Our website was tracking users who'd opted out of analytics tracking, and we had no idea. Sentinel Insights found the problem before a regulator could, saving us from potentially astronomical fines.

Data Privacy ManagerPharmaceutical

Making MarTech Teams Smarter, Faster, Stronger

Sentinel Insights isn’t just here to point out changes and gaps in your MarTech stack, we’re also here to give a friendly nudge when we see areas for improvement.

This virtual consultant never takes a break or goes on vacation.

Are you sure you’re passing purchase- or product-level information correctly for every visitor? If not, you may be missing valuable data expected downstream. So you’re leaving money on the table in your marketing campaigns and upsell efforts.

It’s never been easier to find and fix these gaps in best practice than with your virtual consultant in the Sentinel Insights dashboard. 

Sentinel Insights keeps an eye on our agencies who often deploy new campaigns. If they forget a campaign parameter or dynamic setting on one of our pages, we are alerted right away and the impact to our marketing campaign is negligible.

Digital Marketing StrategistFintech

You can trust your data with Sentinel Insights.

Don't believe us? Ask our customers.
They'll tell you: Sentinel Insights provides instant value.

We saved so much money by making the recommended improvements to our Adobe Analytics implementation that Sentinel Insights paid for itself within the first month.

EcommerceDigital Analytics Manager

Sentinel Insights let us know that we were not honoring our users’ consent on portions of our website. We were at risk for regulatory fines and we had no idea.

PharmaceuticalData Privacy Product Owner

Our agencies often make changes to our website independently - Sentinel Insights gives us peace of mind that if something goes wrong and our digital marketing campaigns are impacted, we’ll know immediately.

FinTechDigital Analytics Manager