Data Quality Almost Always Stinks
Admit it: your digital data gets wonky from time to time. A tag goes missing, a page name gets changed, your reports are broken, and you’re left to figure out the who, what, where, when, and why.
- Who made the change?
- What are the impacts?
- Where is the problem?
- When was the change made?
- Why does this keep happening?
It's not just you.
We've seen it a million times.
”Within two weeks of implementing the Sentinel tag on our websites, we'd found the answer to a problem with missing data that had been vexing our team for months. Sentinel Insights paid for itself almost instantly.Digital Analytics ManagerCommunications Technology
You Can't Afford to Get Consent Wrong
7 out of 10 websites we review don’t handle their users’ consent properly.
Are you in the 30%?
Do you know for certain?
Consent validation isn’t a “set it and forget it” thing.
Your user says “Don’t track me!”
Steps 2 through Eternity:
Constant vigilance to ensure nothing happens down the line to conflict with consent preferences.
Blink, and you miss it.
When one user's consent preference is violated, it's a needle in a haystack of marketing tech web traffic.
So many users, pages, and vendors...is it even POSSIBLE to pinpoint missteps in your handling of user consent?
Yep. The solution is comprehensive compliance automation.
”Our website was tracking users who'd opted out of analytics tracking, and we had no idea. Sentinel Insights found the problem before a regulator could, saving us from potentially astronomical fines.Data Privacy ManagerPharmaceutical
Your Virtual MarTech Consultant
Not only do we monitor the broken or unexpected in your marketing tech stack. We also nudge you (politely, of course) when we see that something’s not optimized.
Your virtual consultant never takes a break or goes on vacation.
Are you sure you’re passing purchase- or product-level information correctly for every visitor? If not, you may be missing valuable data expected downstream. So you’re leaving money on the table in your marketing campaigns and upsell efforts.
It’s easy and quick to clean up messes like these with the top findings in your Sentinel Insights dashboard.
”Sentinel Insights keeps an eye on our agencies who often deploy new campaigns. If they forget a campaign parameter or dynamic setting on one of our pages, we are alerted right away and the impact to our marketing campaign is negligible.Digital Marketing StrategistFintech
Teams being super-charged with our patent pending technology:
Frequently Asked Questions
Haven’t added the Sentinel tag to your website yet? You’re probably asking:
Without Sentinel Insights, you don’t know for sure unless you’re spending hours doing manual QA, testing every edge case and user interaction.
You struggle to keep your source documentation up to date, and audits are expensive and become outdated quickly. So the answer is, probably not 100% of the time. In fact we guarantee that we can find something you don’t know about.
Because you are living in the past, using old methods and old tools. Trust us, it is impossible to see everything unless you automate it. The ROI of legacy data quality monitoring strategies is hard to justify.
Why do reports keep breaking without our knowledge, and why do we have to track down the same problems time and time again?
Your organization doesn’t have a data quality first mindset – it’s not a part of your software development process (yet). You’re not alone, but that doesn’t make it any less frustrating.
Robotic scanning technologies can’t possibly see what the human beings visiting your website can – their visibility is limited to the user journeys you’ve anticipated and scripted (and re-scripted, and updated, and double checked…). It’s quite literally impossible to think through all of the edge cases.
You can trust your data with Sentinel Insights.
Take it from the experts... Sentinel Insights provides instant value.
We saved so much money by making the recommended improvements to our Adobe Analytics implementation that Sentinel Insights paid for itself within the first month.EcommerceDigital Analytics Manager
Sentinel Insights let us know that we were not honoring our users’ consent on portions of our website. We were at risk for regulatory fines and we had no idea.PharmaceuticalData Privacy Product Owner
Our agencies often make changes to our website independently - Sentinel Insights gives us peace of mind that if something goes wrong and our digital marketing campaigns are impacted, we’ll know immediately.FinTechDigital Analytics Manager