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Sentinel Insights:

MarTech Operations Management, Built by MarTech Experts

THE SENTINEL STORY

Built by MarTech experts, for MarTech Teams.

We know the common problems facing tag management and marketing technology teams:

Data collection breaks somewhere in a complex MarTech stack.
Days, weeks, months go by… data collection silently suffering.
The broken report is found – panic ensues.
Root cause analysis takes days or weeks until the issue is found.
The issue is fixed, and the world returns to normal…for now.
Rinse, lather, repeat.

Sentinel Insights maximizes your MarTech team’s time, leading to more sales, better customer service, and more trustworthy insights into your real, actual users.

To make matters worse, typical processes aimed to break this vicious cycle are inefficient, error prone, and costly.

Tell us if this sounds familiar:

  • Manual QA is not being performed continuously for every page and experience on your website.
  • The process of validating your tag ecosystem and consent management setup takes forever.
  • You always have a giant list of problems to prioritize, investigate, and fix.
  • You’re unable to cover all use cases and find yourself blindsided by edge cases.
  • You’re spending way too long setting up and maintaining QA processes —even using popular synthetic tools to automate some of the work.

We built the tool we wish we had, and now we want to help you:

  • Gain peace of mind that your digital data is trustworthy and that users’ consent preferences are honored.
  • Work on what brings your organization actual value; not tracking down problems or performing tedious QA.
  • Fix first-party data-collection problems more quickly and efficiently, with a clear line of sight and timely alerting. 
  • Upskill MarTech teams with easily accessible vendor best practices.
  • Speed up the process of getting quality data in the hands of people who need it.

THE SENTINEL INSIGHTS MISSION

Image of two digital marketing professionals reviewing data quality reports on a computer.

Sentinel Insights is dedicated to fostering trust within the global digital marketing data ecosystem.

With a foundation built on years of consulting experience, our mission is not only to empower organizations with data confidence and consent assurance but also to educate and elevate the knowledge of marketing technology and digital marketing professionals.

We strive to set the industry standard for real-time data monitoring and validation while becoming the preferred choice for enterprises seeking accuracy, reliability, compliance assurance, and continuous learning in the digital marketing landscape.

THE SENTINEL INSIGHTS TEAM

Our company was founded by a team of seasoned consultants.

We have worked on thousands of MarTech stack implementations. 

We have an expansive and deep understanding of how difficult it is to not just establish, but maintain, a healthy system producing high quality consented digital data. 

We know:

  • How it feels to be blamed for a broken report or a website going down at the worst possible time.
  • The time it takes to create and maintain user journeys in legacy MarTech validation platforms.
  • How important and difficult it is to ensure marketing data is collected in a way that honors user consent preferences. 

That’s why we’ve formed a product and company to help make your job easier.

Co-Founder & Chief Executive Officer

Kevin Wysocki

Kevin Wysocki is the co-founder and CEO of Sentinel Insights. He started his career in consulting: designing and implementing technical roadmaps for countless Fortune 500 companies.

Kevin Wysocki is the co-founder and CEO of Sentinel Insights. He started his career in consulting: designing and implementing technical roadmaps for countless Fortune 500 companies. He headed a technical implementation and strategy division as the Director of Innovation at Ebiquity, setting best practices and identifying new ways to capture and leverage data.
Executive Vice President

Erin Ankeny

Erin Ankeny brings deep expertise in cross-functional collaboration at the intersection of marketing and technology to the Sentinel team.

Erin Ankeny brings deep expertise in cross-functional collaboration at the intersection of marketing and technology to the Sentinel team. She has managed a wide range of projects for multiple Fortune 500 clients, supporting web and mobile applications, implementation of marketing technologies, and building scalable technology platforms from the ground up. Prior to joining Sentinel Insights, Erin served as Executive Vice President of Gloto Corp, and managed a 100+ property tag management and consent management platform rollout for TD Ameritrade.

JOIN THE TEAM

We are always looking for enthusiastic teammates to join us on our journey. Interested in learning more?