We know the common problems facing tag management and marketing technology teams:
Sentinel Insights:
MarTech Operations Management, Built by MarTech Experts
THE SENTINEL STORY
Built by MarTech experts, for MarTech Teams.
Data collection breaks somewhere in a complex MarTech stack.
Days, weeks, months go by… data collection silently suffering.
The broken report is found – panic ensues.
Root cause analysis takes days or weeks until the issue is found.
The issue is fixed, and the world returns to normal…for now.
Rinse, lather, repeat.
Tell us if this sounds familiar:
- Manual QA is not being performed continuously for every page and experience on your website.
- The process of validating your tag ecosystem and consent management setup takes forever.
- You always have a giant list of problems to prioritize, investigate, and fix.
- You’re unable to cover all use cases and find yourself blindsided by edge cases.
- You’re spending way too long setting up and maintaining QA processes —even using popular synthetic tools to automate some of the work.
We built the tool we wish we had, and now we want to help you:
- Gain peace of mind that your digital data is trustworthy and that users’ consent preferences are honored.
- Work on what brings your organization actual value; not tracking down problems or performing tedious QA.
- Fix first-party data-collection problems more quickly and efficiently, with a clear line of sight and timely alerting.
- Upskill MarTech teams with easily accessible vendor best practices.
- Speed up the process of getting quality data in the hands of people who need it.
THE SENTINEL INSIGHTS MISSION
Using our years of consulting experience as a foundation, Sentinel Insights was founded to not only to empower organizations with data confidence and consent assurance but also to educate and elevate the knowledge of marketing technology and digital marketing professionals.
We strive to set the industry standard for real-time marketing data monitoring and validation while becoming the preferred choice for enterprises seeking accuracy, reliability, compliance assurance, and continuous learning in the digital marketing landscape.
THE SENTINEL INSIGHTS TEAM
Our company was founded by a team of seasoned MarTech experts.
We have worked on thousands of MarTech stack implementations.
We have an expansive and deep understanding of how difficult it is to not just establish, but maintain, a healthy system producing high quality consented digital data.
We know:
- How it feels to be blamed for a broken report or a website going down at the worst possible time.
- The time it takes to create and maintain user journeys in legacy MarTech validation platforms.
- How important and difficult it is to ensure marketing data is collected in a way that honors user consent preferences.
That’s why we’ve formed a product and company to help make your job easier.
Kevin Wysocki is the co-founder and CEO of Sentinel Insights. He started his career in consulting: designing and implementing technical roadmaps for countless Fortune 500 companies. He headed a technical implementation and strategy division as the Director of Innovation at Ebiquity, setting best practices and identifying new ways to capture and leverage data.
Erin Ankeny brings deep expertise in cross-functional collaboration at the intersection of marketing and technology to the Sentinel team. She has managed a wide range of projects for multiple Fortune 500 clients, supporting web and mobile applications, implementation of marketing technologies, and building scalable technology platforms from the ground up. Prior to joining Sentinel Insights, Erin served as Executive Vice President of Gloto Corp, and managed a 100+ property tag management and consent management platform rollout for TD Ameritrade.