We know the common problems data-quality and MarTech experts face, because we’ve lived through them ourselves:
We believe smart decisions depend on trustworthy, timely information.
As MarTech data quality experts, we wished for reliable, efficient tools to protect the integrity of what we collected.
When we built our powerhouse data quality solution, we made that wish come true—for ourselves and the major brands and digital leaders we serve.
THE SENTINEL STORY
We built the software we wish we had
Data collection breaks—or never worked in the first place.
Days, weeks, months go by…the break lurks, undetected.
The broken report is found at the worst possible time (of course): when the data is needed. Panic, blame, & frustration ensue.
Root cause analysis is launched. The issue is found.
The issue is fixed, and the world returns to normal…for now.
Rinse, lather, repeat.
To make matters worse, manual QA processes aimed to break this vicious cycle are inefficient, error prone, and costly.
How do we know? Because we have been hired to do this tedious work for countless organizations.
Manual QA is problematic for many reasons. It:
- Should be done continuously for every page and experience on your website
- Takes forever
- Creates a giant list of problems for tech teams to prioritize, investigate, and fix
- Requires unreasonable time and effort to cover all use cases—and is still nearly impossible
- Takes hours upon hours to set up and maintain—even using popular synthetic tools to automate some of the work
We built the tool we wish we had, and now we want to help you:
- Gain peace of mind that your organization’s digital data collection is trustworthy and that users’ consent preferences are honored
- Work on what brings your organization actual value; stop spending time tracking down problems or performing tedious QA
- Fix first-party data-collection problems more quickly and efficiently, with a clear line of sight and timely alerting
- Educate implementation teams on how to improve their data collection using vendor and consultant best practices
- Speed up the process of getting quality data in the hands of people who need it—leading to more sales, better customer service, and more trustworthy insights into your real, actual users
- Help extract maximum value from current and future data investments
OUR MISSION
Sentinel Insights is dedicated to fostering trust within the global digital marketing data ecosystem.
With a foundation built on years of consulting experience, our mission is not only to empower organizations with data confidence and consent assurance but also to educate and elevate the knowledge of marketing technology and digital marketing professionals.
We strive to set the industry standard for real-time data monitoring and validation while becoming the preferred choice for enterprises seeking accuracy, reliability, compliance assurance, and continuous learning in the digital marketing landscape.
OUR TEAM
Our company was founded by a team of seasoned consultants.
We have worked on thousands of MarTech stack implementations and have experienced the joys (and the pains!) of these undertakings.
We have an expansive and deep understanding of how difficult it can be to not just establish, but maintain, a healthy system producing high quality consented digital data.
- We know how it feels to be responsible or blamed for a broken report or a website going down at the worst possible time.
- We understand the time it takes to create and maintain user journeys in legacy data quality validation platforms.
- We know how important and difficult it is to ensure marketing data is collected in a way that honors user consent preferences.
That’s why we’ve formed a product and company to help make your job easier.
Kevin Wysocki is the co-founder and CEO of Sentinel Insights. He started his career in consulting: designing and implementing technical roadmaps for countless Fortune 500 companies. He headed a technical implementation and strategy division as the Director of Innovation at Ebiquity, setting best practices and identifying new ways to capture and leverage data.
Erin Ankeny brings deep expertise in cross-functional collaboration at the intersection of marketing and technology to the Sentinel team. She has managed a wide range of projects for multiple Fortune 500 clients, supporting web and mobile applications, implementation of marketing technologies, and building scalable technology platforms from the ground up. Prior to joining Sentinel Insights, Erin served as Executive Vice President of Gloto Corp, and managed a 100+ property tag management and consent management platform rollout for TD Ameritrade.