We make data quality simple, watching over your tags in real-time and providing comprehensive insights into:
Every User, Every Data Point, in Real time
Not Your Grandmother's Data Monitoring Tools
With a modern, innovative approach for comprehensive data quality monitoring, Sentinel Insights ensures all information collected through your MarTech stack is good to go.
Best practice violations, anomalies in the data, and gaps in consent management are no match for the watchful eye of the Sentinel Insights platform.
And because it’s based on real user data, along with automated reporting and alerts, staying on top of the ever-evolving world of digital data has never been easier.
DATA QUALITY with Sentinel Insights
Simple, Comprehensive Data Quality Monitoring
- Anomalies in data points
- Changes in your MarTech implementation
- Vendor best practices
- Areas of opportunity
So you can optimize your MarTech investments without extensive configuration requirements or documentation.
Are your data collection practices accurate and reliable? Our obsession is ensuring you can answer with a confident “YES.” This is why our clients can make informed decisions quickly, with trust in the quality of their data.
Unparalleled Real-Time Digital Data Observability
Good digital data practice consists of accessing clean, reliable data and having the consultative know-how to put the data to work for you.
Our platform combines the best of both of these worlds, offering real-time anomaly alerting when discrepancies or changes are detected, and guidance on how to realize value in your MarTech implementation.
Because the Sentinel tag sits alongside the others on your website, we’re able to monitor the data at the moment of collection, providing the ground truth for the data collected for real users in real time.
With our user-friendly dashboard, you get:
Virtual Consultant
for always-on best practice guidance and straightforward recommendations for how to improve your data collection.
Implementation scoring
to accurately assess the state of your data and track how your implementation improves over time.
Configurable prioritization
to quickly see and receive alerts for the issues that matter most to you.
Built-in data export
to maintain a clear understanding of your actual MarTech implementation - not what you planned to implement
With an intuitive dashboard featuring detailed metrics and rich datasets, it’s easy to stay up to date with any issues that need attention—all while receiving up-to-date notifications as soon as problems occur.
Garbage in, garbage out? That can be a notion of the past with Sentinel Insights helping you find and support the fix of any messes in your MarTech implementation.
Sentinel Insights technology gives you peace of mind – you gain trustworthy, accurate, comprehensive insights into your data, allowing you to make better decisions, run smarter campaigns, and do it all more quickly than ever before.
Want to maximize returns on your MarTech investments? Let’s talk about how you can tap into trustworthy, timely insight into your digital data collection and maximize value from the teams and technologies working for you.
CONSENT VALIDATION with Sentinel Insights
Comprehensive Compliance Requires the Power of Automation
Consent validation is as essential as it is tricky to manage. To maintain a website’s compliance, organizations must stay knowledgeable of changing regulations—all while keeping up with the demands of modern-day web traffic and user.
Enter Sentinel Insights. By providing deep insight into how well your website is honoring user consent—for every user, on every page, for every vendor—our comprehensive consent monitoring technology takes the hassle out of complying with data protection law.
We handle the heavy lifting, so you don’t have to worry about staying compliant.
Be first to know when privacy policy links go missing
Know right away when consent banners fail to load for users
Detect gaps in consent management settings—in real time, for real users
Configure alerts so you know immediately when there's a problem you care about
Eliminate the need for time-consuming manual audits, without sacrificing accuracy
With our intuitive dashboards and automated alerting, you can trust that your website is always operating in lock-step with the latest changes in data privacy policy.
Result: peace of mind that your users’ information is collected according to their individual preferences and in line with legislation.
Ready to gain confidence in your data privacy practices? Learn how to get reliable insight into when and where changes happen, and understand exactly what’s collected from users across all pages on your website.
HOW IT WORKS
To do your job well, you need data that is:
- Clean
- High quality
- Consented
The Sentinel Insights platform is a comprehensive solution that helps ensure data accuracy and reveal actionable insight.
Our patent-pending technology identifies anomalies in actual user data, providing real-time insights and revealing patterns often missed by synthetic data-validation tools.
Cut to the chase... how does this magic actually work?
WHAT YOU GET
With Sentinel Insights, you’ll get the security and reliability you expect with the detail and accuracy required for successful marketing campaigns.
When you install our tag on your site, side effects almost certainly include:
- Peace of mind that data-collection practices are always monitored, for all users, all tags, and all variables, with continuous 24/7/365 coverage
- Ability to build more accurate personalization campaigns to drive higher ROI
- Deepened 360-degree customer view with trustworthy first-party data
- Powerful predictive analytics, AI & machine-learning models with technology intelligence
- Assurance that you’re targeting only relevant users who have provided consent
- Maximized value delivery while reducing resources
- Time savings with automated problem detection and best practice identification
- Cost savings with faster identification of problems that impact your bottom line
Sentinel Insights helps ensure your digital data is of the highest quality.
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Sentinel Data Quality
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Sentinel Consent Validation
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Synthetic / Crawlers
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|---|---|---|---|
| Minimal configuration/setup | |||
| Minimal configuration/setup | |||
| Instant anomaly alerting | |||
| Instant anomaly alerting | |||
| Real user monitoring – 100% validation | |||
| Real user monitoring – 100% validation | |||
| Site crawling | |||
| Site crawling | |||
| Immediate value (no configuration needed to see results) | |||
| Immediate value (no configuration needed to see results) | |||
| Browser signal/user consent detection and validation | |||
| Browser signal/user consent detection and validation | Requires advanced configuration | ||
| Best practice insights – virtual consultant for data collection practices (vendor rules, etc.) | |||
| Best practice insights – virtual consultant for data collection practices (vendor rules, etc.) | |||
| Alerting for malformed data or compaign parameter violations | |||
| Alerting for malformed data or compaign parameter violations | |||
| New cookie detection | |||
| New cookie detection | |||
| New tag/vendor/technology detection | |||
| New tag/vendor/technology detection | Requires advanced configuration | ||
| Instant coverage across all site experiences (post-authenticated, for example) | |||
| Instant coverage across all site experiences (post-authenticated, for example) | |||