Digital Transformation has become a buzzword in recent years, with many organizations striving to become more digitally agile and efficient. While that is a simple definition, ask 10 people the definition…
Maigari JinkiriFebruary 27, 2023
Rebranding from Data Sentinel AI to Sentinel Insights: What We Learned
Rebranding a company: one of those once (maybe twice) in a lifetime projects. It comes with equal parts excitement and…
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2023 Trends: It’s Here — Now What? We want to do something a little bit different here: follow up on those predictions from December 2022. You’ve seen a ton of blog posts discussing trends…
Maigari JinkiriFebruary 7, 2023
Data Sentinel AI — 2022 Recap It’s that time of year when you’re inundated with self-serving year-end recaps sent by every B2B company that has your email address. While we acknowledge that this…
Erin AnkenyDecember 30, 2022
Real User Data Monitoring Makes MarTech Migrations Less Terrible Earlier this year, Google announced that they would be drawing down support for Universal Analytics, forcing all UA users to migrate to…
Erin AnkenyNovember 8, 2022
GPC 101: What is Global Privacy Control? Undoubtedly, you have become accustomed to seeing cookie consent banners as you browse the web. Every time you land on a website you haven’t…
Erin AnkenyOctober 7, 2022
Time to Check Your Consent Management Processes: They’re Enforcing the CCPA You may have heard about the recent news out of California Attorney General Rob Bonta’s office, stating that the State…
Erin AnkenySeptember 6, 2022
Digital Analytic Hysteria: the Panic-Free Path Forward In our conversations with analytics industry leaders and brands, we’ve found that many organizations are nervously anticipating data collection/reporting/CDP platform migrations — what can be done…
Erin AnkenyJuly 8, 2022
Guess What? Cookies Don’t Matter. Cookies and the impending cookiepocalypse have been in the news for years now. But do you really know what a cookie is, or why so many…
Erin AnkenyJune 6, 2022
Mind the Consent Gap Consumer data privacy is a hot topic these days with European rulings making the news near weekly. The laws themselves tend to be straightforward, but what matters…
Erin AnkenyMarch 11, 2022
New Year, Same Data: Why You Need to Get Your First Party Data in Better Shape Third party data is no longer an option for marketers. This should not be news…
Erin AnkenyFebruary 2, 2022
How to Avoid Data Quality Entropy in Agile Transformations Working in Marketing Technology, we have seen several issues develop as delivery teams adopt an agile work style. The most common…
Erin AnkenyJanuary 18, 2022
Selecting MarTech Vendors: You’re (Probably) Doing It Wrong One prominent issue that we have seen across across hundreds of engagements with some of the largest organizations in the world is a…
Erin AnkenyJanuary 7, 2022
So, You Think You’re Doing Agile? Before we can determine if your team is on the right track in your agile journey, we should first define what we mean. Photo by…
Erin AnkenyDecember 31, 2021
