We’re heading to Phoenix for Marketing Analytics Summit 2025, and we want to connect with you. From June 2 to 5, Sentinel Insights will join marketing and analytics professionals at…
Erin AnkenyMay 7, 2025
How Tag Misconfigurations Led to Millions of Exposed Records
In just two months, tracking failures exposed the personal data of more than 10 million people. These incidents didn’t involve…
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We are proud to announce Cara Caruso as the new President of Sentinel Insights. Cara will lead our go-to-market strategy, helping Customer Experience (CX) and Analytics leaders drive adoption, deliver measurable ROI,…
Erin AnkenyMay 5, 2025
We’re excited to share that the Sentinel Insights team will be attending Seed the South in Charlotte, NC on May 20 and 21, 2025. As one of the Southeast’s premier…
Erin AnkenyMay 2, 2025
At Tealium's Digital Velocity in March, Erin Ankeny from Sentinel Insights moderated a straight-shooting panel on what it takes to make a CDP deliver. Ben Thompson (Bluestem Brands) shared how…
Erin AnkenyApril 29, 2025
We’re excited to share that Sentinel Insights has been selected for the Startup Showcase at MinneAnalytics' Data Tech 2025. The event takes place May 16 at Best Buy HQ in…
Erin AnkenyApril 23, 2025
In the 2024 State of Martech report by ChiefMartec and MartechTribe, 64% of companies named privacy and consent compliance as one of their biggest challenges. That figure should raise eyebrows.…
Erin AnkenyApril 21, 2025
When marketing teams push for better MarTech QA (visibility into tag health, consent validation, or analytics performance), IT often steps in with a solution: “We can build something!” It’s a…
Erin AnkenyMarch 28, 2025
With over 14,000 attendees gathered in Las Vegas, the 2025 Adobe Summit delivered a clear signal: AI-powered personalization is no longer theoretical. Adobe unveiled a set of capabilities designed to…
Erin AnkenyMarch 21, 2025
Marketing technology stacks keep growing, but the resources to manage them often don’t. With multiple platforms handling data collection, analytics, personalization, and compliance, marketing and analytics teams struggle to maintain…
Erin AnkenyMarch 17, 2025
Keeping up with marketing data isn’t just ensuring it's being collected... you also have to ensure that it's all under control. Data teams face a constant battle against unseen changes,…
Erin AnkenyMarch 3, 2025
Data breaks. Tags fail. Tools don’t always work as planned. These challenges disrupt campaigns, distort analytics, and waste time. For marketing operations teams, the stakes couldn’t be higher. You need…
Erin AnkenyDecember 27, 2024
As we close out 2024, it is not surprising to report that the MarTech landscape has continued to grow and evolve. Businesses have faced new challenges, including adapting to first-party…
Erin AnkenyDecember 26, 2024
Every digital marketer faces this dilemma: ensuring user consent settings work perfectly, even when users interact with your site in unpredictable ways. The problem? Many teams are attempting to use…
Erin AnkenyDecember 5, 2024
When your marketing analytics break down, the fallout can be massive: wasted time, lost revenue, and frustrated teams. Many organizations discover problems only weeks (or months) after they start, leading…
Erin AnkenyNovember 21, 2024
MarTech management requires precision and proactive oversight, especially as complex ecosystems evolve. Research shows that challenges like data discrepancies and integration issues can significantly impact data quality, compliance, and campaign…
Erin AnkenyOctober 25, 2024
Following MeasureCamp Chicago, Scotty Hagen is swapping deep dish for poutine as he heads to MeasureCamp Toronto 2024 on October 5th. If you haven’t experienced MeasureCamp before, it’s not your…
Erin AnkenySeptember 26, 2024
Customer Data Platforms (CDPs) have become indispensable tools for companies looking to create unified, actionable views of their customers. A CDP consolidates data from various sources, enabling personalized experiences across…
Erin AnkenySeptember 16, 2024
MarTech is critical to digital operations for almost every organization. Yet, many teams still rely on outdated methods like periodic audits to assess performance. The problem? Auditing alone doesn’t provide…
Erin AnkenySeptember 5, 2024
Digital marketers have historically relied on third-party cookies to track user behavior, target ads, and measure campaign success. However, the era of third-party cookies has been dying a slow and…
Erin AnkenyAugust 7, 2024
Migration, Compliance, and Prioritization Challenges Our customer, a global pharmaceutical company, faced immense challenges managing their marketing technology stack during multiple migrations across several business units worldwide. The project included…
Erin AnkenyJuly 15, 2024
Reactive MarTech data management often leads to crisis mode and inefficiency. We've been there, and we understand how it feels having to answer to executives who are wondering why their…
Erin AnkenyJune 30, 2024
In digital marketing, data is the backbone of every strategy, campaign, and decision. High-quality data ensures that your marketing efforts are targeted, effective, and measurable. When your data is accurate…
Erin AnkenyJune 18, 2024
When’s the last time you heard the term data-driven? A day ago? Maybe a week? It’s more than just a buzzword; it’s a way of life in digital marketing. Marketers…
Erin AnkenyMay 30, 2024
As we all know, digital analytics are a major influence in strategic decisions within a data-driven marketing organization. However, maintaining accurate and reliable analytics is an ongoing challenge for many…
Erin AnkenyMay 14, 2024
Privacy regulations are continuously reshaping how marketers approach audience engagement. The introduction of Global Privacy Control (GPC) brought about a universal standard in user online privacy management, making it essential…
Erin AnkenyApril 18, 2024
Ah, Las Vegas in springtime! The Sentinel Insights team emerged from our week at Adobe Summit 2024 energized and ready for the next year. During the conference, Adobe wasted no…
Erin AnkenyApril 3, 2024
Customer Journey - what do those words mean to you? To some, it’s the path a person takes as they traverse your website. Ask someone else and they'll tell you…
Erin AnkenyMarch 19, 2024
One of the most important aspects of digital marketing is optimizing your website for customers and prospects. To do so effectively, you need to understand your website's user behavior. One…
Erin AnkenyMarch 15, 2024
This case study highlights how our customer used Sentinel Insights technology to help with a tag management system (TMS) migration from Ensighten to Adobe Launch. Especially as they recover from…
Erin AnkenyMarch 11, 2024
The digital era has transformed how businesses approach marketing, and the 2020 covid-19 pandemic accelerated many of the strategies that rely upon digital data to understand and market to their…
Erin AnkenyFebruary 27, 2024
In digital transformations everywhere, marketing professionals are continually seeking innovative strategies to stay ahead of the curve. With the advent of artificial intelligence (AI), marketers have been in the front…
Erin AnkenyFebruary 12, 2024
Your Data Quality Stinks. Okay, to be fair - we don't know for sure that this applies to you specifically, but chances are your organization is likely suffering from some…
Erin AnkenyDecember 19, 2023
If you've been a reader of this blog for any length of time, you already know that data accuracy is crucial. The effectiveness of your marketing strategies depends heavily on…
Erin AnkenyNovember 17, 2023
As we look back on our unforgettable experience at Denver Startup Week, we wanted to take a moment to share our thoughts and gratitude. Last week was nothing short of…
Kevin WysockiSeptember 25, 2023
At Sentinel Insights, we pride ourselves on providing context behind data quality issues. When we first engaged with the customer featured in this case study, they had numerous problems with…
Erin AnkenyAugust 24, 2023
Digital Data Quality Powers Marketing Strategy Welcome to the digital era, where a single click can transport us to new worlds, friendships flourish through screens, and limitless knowledge is just…
Erin AnkenyJuly 18, 2023
Data-driven strategies and advanced tools have revolutionized the way businesses market to and connect with their customers. Marketing teams have long understood the importance of leveraging digital data to drive…
Erin AnkenyJune 22, 2023
What is real user monitoring (RUM) and how does it compare to synthetic monitoring? This is a question that has come up frequently in our demos recently. Most organizations we…
Maigari JinkiriMay 9, 2023
If you've been following along on our blog or LinkedIn, you probably know by now that each member of the Sentinel Insights team wore similar, but subtly different t-shirts at…
Erin AnkenyApril 28, 2023
The Sentinel Insights Team attended Adobe Summit a few weeks ago - our first major marketing event together, along with 10,000 of our closest friends. Our trip out to Vegas…
Maigari JinkiriApril 24, 2023
Rebranding a company: one of those once (maybe twice) in a lifetime projects. It comes with equal parts excitement and abject terror. Okay, that’s a little dramatic, but it is…
Erin AnkenyMarch 15, 2023
Digital Transformation has become a buzzword in recent years, with many organizations striving to become more digitally agile and efficient. While that is a simple definition, ask 10 people the definition…
Maigari JinkiriFebruary 27, 2023
We want to do something a little bit different here: follow up on those predictions from December 2022. You’ve seen a ton of blog posts discussing trends we will see in…
Maigari JinkiriFebruary 7, 2023
It’s that time of year when you’re inundated with self-serving year-end recaps from every B2B company that has your email address. While we acknowledge that this will be one of…
Maigari JinkiriDecember 30, 2022
Earlier this year, Google announced that they would be drawing down support for Universal Analytics, forcing all UA users to migrate to GA4 (or another analytics provider). There are two…
Erin AnkenyNovember 8, 2022
Undoubtedly, you have become accustomed to seeing cookie consent banners as you browse the web. Every time you land on a website you haven’t visited before, you’re greeted with a…
Erin AnkenyOctober 7, 2022
You may have heard about the recent news out of California Attorney General Rob Bonta’s office, stating that the State of California reached a settlement with Sephora for $1.2 million,…
Erin AnkenySeptember 6, 2022
In our conversations with analytics industry leaders and brands, we’ve found that many organizations are nervously anticipating data collection/reporting/CDP platform migrations — what can they do reasonably quickly and efficiently within a…
Maigari JinkiriJuly 8, 2022
Update: As of July 2024, Google has abandoned plans to phase out third-party cookies. Cookies and the impending cookiepocalypse have been in the news for years. But do you know…
Erin AnkenyJune 6, 2022
Consumer data privacy is a hot topic these days with European rulings making the news near weekly. The laws themselves tend to be straightforward, but what matters more is the…
Maigari JinkiriMarch 11, 2022
Third party data is no longer an option for marketers. This should not be news to any organization after the GDPR (General Data Protection Regulation, a sweeping privacy law) was…
Maigari JinkiriFebruary 2, 2022
Working in Marketing Technology, we have seen several issues develop as delivery teams adopt an agile work style. The most common and detrimental in our world is inevitable data quality…
Erin AnkenyJanuary 18, 2022
One prominent issue that we have seen across across hundreds of engagements with some of the largest organizations in the world is a suboptimal, or worse, completely wrong approach to…
Maigari JinkiriJanuary 7, 2022
Before we can determine if your team is on the right track in your agile journey, we should first define what we mean. Atlassian’s definition of agile is: “an iterative…
Erin AnkenyDecember 31, 2021
