Digital Data Quality Powers Marketing Strategy Welcome to the digital era, where a single click can transport us to new worlds, friendships flourish through screens, and limitless knowledge is just…
Erin AnkenyJuly 18, 2023
Case Study: Resolving Analytics Discrepancies for Highly Accurate Purchase Data
At Sentinel Insights, we pride ourselves on providing context behind data quality issues. When we first engaged with the client…
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Data-driven strategies and advanced tools have revolutionized the way businesses market to and connect with their customers. Marketing teams have long understood the importance of leveraging digital data to drive…
Erin AnkenyJune 22, 2023
What is real user monitoring (RUM) and how does it compare to synthetic monitoring? This is a question that has come up frequently in our demos recently. Most organizations we…
Maigari JinkiriMay 9, 2023
If you've been following along on our blog or LinkedIn, you probably know by now that each member of the Sentinel Insights team wore similar, but subtly different t-shirts at…
Erin AnkenyApril 28, 2023
The Sentinel Insights Team attended Adobe Summit a few weeks ago - our first major marketing event together, along with 10,000 of our closest friends. Our trip out to Vegas…
Maigari JinkiriApril 24, 2023
Rebranding a company: one of those once (maybe twice) in a lifetime projects. It comes with equal parts excitement and abject terror. Okay, that’s a little dramatic, but it is…
Erin AnkenyMarch 15, 2023
Digital Transformation has become a buzzword in recent years, with many organizations striving to become more digitally agile and efficient. While that is a simple definition, ask 10 people the definition…
Maigari JinkiriFebruary 27, 2023
We want to do something a little bit different here: follow up on those predictions from December 2022. You’ve seen a ton of blog posts discussing trends we will see in…
Maigari JinkiriFebruary 7, 2023
It’s that time of year when you’re inundated with self-serving year-end recaps from every B2B company that has your email address. While we acknowledge that this will be one of…
Maigari JinkiriDecember 30, 2022
Earlier this year, Google announced that they would be drawing down support for Universal Analytics, forcing all UA users to migrate to GA4 (or another analytics provider). There are two…
Erin AnkenyNovember 8, 2022
Undoubtedly, you have become accustomed to seeing cookie consent banners as you browse the web. Every time you land on a website you haven’t visited before, you’re greeted with a…
Erin AnkenyOctober 7, 2022
You may have heard about the recent news out of California Attorney General Rob Bonta’s office, stating that the State of California reached a settlement with Sephora for $1.2 million,…
Erin AnkenySeptember 6, 2022
In our conversations with analytics industry leaders and brands, we’ve found that many organizations are nervously anticipating data collection/reporting/CDP platform migrations — what can they do reasonably quickly and efficiently within a…
Maigari JinkiriJuly 8, 2022
Cookies and the impending cookiepocalypse have been in the news for years now. But do you really know what a cookie is, or why so many digital marketers and data…
Erin AnkenyJune 6, 2022
Consumer data privacy is a hot topic these days with European rulings making the news near weekly. The laws themselves tend to be straightforward, but what matters more is the…
Maigari JinkiriMarch 11, 2022
Third party data is no longer an option for marketers. This should not be news to any organization after the GDPR (General Data Protection Regulation, a sweeping privacy law) was…
Maigari JinkiriFebruary 2, 2022
Working in Marketing Technology, we have seen several issues develop as delivery teams adopt an agile work style. The most common and detrimental in our world is inevitable data quality…
Erin AnkenyJanuary 18, 2022
One prominent issue that we have seen across across hundreds of engagements with some of the largest organizations in the world is a suboptimal, or worse, completely wrong approach to…
Maigari JinkiriJanuary 7, 2022
Before we can determine if your team is on the right track in your agile journey, we should first define what we mean. Atlassian’s definition of agile is: “an iterative…
Erin AnkenyDecember 31, 2021
