Blog - Sentinel Insights

Visitor Stitching in Marketing: What You Need To Know

Behind every marketing campaign is the challenge of understanding how one person interacts across many channels. Visitor stitching makes that…

Sentinel Insights heads to IAPP AI Governance - Boston

Events

Sentinel Insights at AI Governance Global North America Conference

We’re looking forward to joining privacy, legal, and compliance leaders at IAPP AI Governance Global North America in Boston next month. This event will explore how organizations can build, govern,…

Sentinel InsightsAugust 18, 2025

Media

Privacy, Power, and Real-Time Consent: Sentinel Insights Interview with Xraised

In a recent podcast interview with Xraised, Sentinel Insights CEO Cara Caruso explained why most companies have less control over user consent than they believe. She also outlined how that…

Sentinel InsightsAugust 12, 2025

Events

Sentinel Insights at IAPP Navigate: Digital Policy Leadership Retreat – June 25–26, 2025 | Portsmouth, NH

Sentinel Insights is excited to join this year’s Navigate: Digital Policy Leadership Retreat, hosted by the IAPP in partnership with Harvard’s Berkman Klein Center. This exclusive gathering brings privacy, legal,…

Sentinel InsightsJune 18, 2025

Best Practices Data Quality Insights Martech Monitoring Tag Management

Adobe Analytics Best Practices: 5+ Pitfalls to Avoid for Clean, Reliable Data

Adobe Analytics is a powerful tool, but only if your implementation is accurate, current, and complete. Many teams unknowingly veer away from best practices and end up collecting flawed data.…

Sentinel InsightsMay 22, 2025

Events

Sentinel Insights at MinneAnalytics Data Tech 2025: Trust, Compliance, and the Foundation for Responsible AI

On May 16, 2025, Sentinel Insights participated in MinneAnalytics Data Tech 2025 at Best Buy HQ in Minneapolis. The event brought together professionals from across the data and analytics community…

Sentinel InsightsMay 20, 2025

Sheraton Phoenix Downtown - Marketing Analytics Summit 2025

Events

Sentinel Insights Heads to Marketing Analytics Summit 2025 in Phoenix

We’re heading to Phoenix for Marketing Analytics Summit 2025, and we want to connect with you. From June 2 to 5, Sentinel Insights will join marketing and analytics professionals at…

Sentinel InsightsMay 7, 2025

Announcements

Welcoming Cara Caruso as President of Sentinel Insights

We are proud to announce Cara Caruso as the new President of Sentinel Insights. Cara will lead our go-to-market strategy, helping Customer Experience (CX) and Analytics leaders drive adoption, deliver measurable ROI,…

Sentinel InsightsMay 5, 2025

Sentinel Insights at Seed the South in Charlotte, NC

Events

We’re Heading to Seed the South: May 20-21

We’re excited to share that the Sentinel Insights team will be attending Seed the South in Charlotte, NC on May 20 and 21, 2025. As one of the Southeast’s premier…

Sentinel InsightsMay 2, 2025

Sentinel Insights at Digital Velocity 2025 talking about CDP as a Team Sport

Events Media

Video: Sentinel Insights Takes the Stage at Tealium’s Digital Velocity

At Tealium's Digital Velocity in March, Erin Ankeny from Sentinel Insights moderated a straight-shooting panel on what it takes to make a CDP deliver. Ben Thompson (Bluestem Brands) shared how…

Sentinel InsightsApril 29, 2025

Minneapolis MinneAnalytics Startup Showcase

Events

Sentinel Insights Selected for MinneAnalytics Data Tech 2025 Startup Showcase

We’re excited to share that Sentinel Insights has been selected for the Startup Showcase at MinneAnalytics' Data Tech 2025. The event takes place May 16 at Best Buy HQ in…

Sentinel InsightsApril 23, 2025

Insights Martech

Build vs. Buy for MarTech QA: What to Consider Before You Commit

When marketing teams push for better MarTech QA (visibility into tag health, consent validation, or analytics performance), IT often steps in with a solution: “We can build something!” It’s a…

Sentinel InsightsMarch 28, 2025

AI Data Quality Events Insights Martech Trends

Adobe Summit 2025 Recap: What Matters for MarTech Monitoring and Data Quality

With over 14,000 attendees gathered in Las Vegas, the 2025 Adobe Summit delivered a clear signal: AI-powered personalization is no longer theoretical. Adobe unveiled a set of capabilities designed to…

Sentinel InsightsMarch 21, 2025

Auditing CDP Data Quality Insights Martech Monitoring

MarTech Management: How Actionable Insights Improve Efficiency

Marketing technology stacks keep growing, but the resources to manage them often don’t. With multiple platforms handling data collection, analytics, personalization, and compliance, marketing and analytics teams struggle to maintain…

Sentinel InsightsMarch 17, 2025

Data Privacy Data Quality Insights Monitoring

How Data Teams Can Keep Up with the Chaos of Marketing Data

Keeping up with marketing data isn’t just ensuring it's being collected... you also have to ensure that it's all under control. Data teams face a constant battle against unseen changes,…

Sentinel InsightsMarch 3, 2025

Marketing operations team debating user flows that will help them realize revenue goals

Insights Martech Monitoring

Real User Monitoring: The Key to Proactive Marketing Operations

Data breaks. Tags fail. Tools don’t always work as planned. These challenges disrupt campaigns, distort analytics, and waste time. For marketing operations teams, the stakes couldn’t be higher. You need…

Sentinel InsightsDecember 27, 2024

Two people reviewing next year's MarTech plans

Insights Martech Trends

Real User Monitoring in 2024: Insights, Trends, and What’s Next

As we close out 2024, it is not surprising to report that the MarTech landscape has continued to grow and evolve. Businesses have faced new challenges, including adapting to first-party…

Sentinel InsightsDecember 26, 2024

Auditing Data Privacy Martech Monitoring

Avoiding Consent Violation Nightmares with Real-time Consent Validation

Every digital marketer faces this dilemma: ensuring user consent settings work perfectly, even when users interact with your site in unpredictable ways. The problem? Many teams are attempting to use…

Sentinel InsightsDecember 5, 2024

digital marketing team reviewing findings from real user monitoring and martech testing tool

Data Quality Martech Monitoring Uncategorized

Proactive MarTech Testing: Prevent Disruptive Data Issues

When your marketing analytics break down, the fallout can be massive: wasted time, lost revenue, and frustrated teams. Many organizations discover problems only weeks (or months) after they start, leading…

Sentinel InsightsNovember 21, 2024

Data Quality Martech Tag Management

How Sentinel Insights Simplifies MarTech Management

MarTech management requires precision and proactive oversight, especially as complex ecosystems evolve. Research shows that challenges like data discrepancies and integration issues can significantly impact data quality, compliance, and campaign…

Sentinel InsightsOctober 25, 2024

Announcements Events Martech

Join Sentinel Insights at MeasureCamp Toronto 2024 – October 5th

Following MeasureCamp Chicago, Scotty Hagen is swapping deep dish for poutine as he heads to MeasureCamp Toronto 2024 on October 5th. If you haven’t experienced MeasureCamp before, it’s not your…

Sentinel InsightsSeptember 26, 2024

Marketer planning out workflow strategy using CDP data

CDP Data Quality Monitoring

Why Real-Time Data Monitoring is Essential for a Successful CDP Implementation

Customer Data Platforms (CDPs) have become indispensable tools for companies looking to create unified, actionable views of their customers. A CDP consolidates data from various sources, enabling personalized experiences across…

Sentinel InsightsSeptember 16, 2024

Person working on a computer near a window with a sunrise in the background

Auditing Data Quality Monitoring

Why MarTech Auditing Isn’t Enough: The Case for Continuous Monitoring

MarTech is critical to digital operations for almost every organization. Yet, many teams still rely on outdated methods like periodic audits to assess performance. The problem? Auditing alone doesn’t provide…

Sentinel InsightsSeptember 5, 2024

Photo of a person's hands holding a stack of cookies, evoking a fond feeling of browser cookies being collected by a third party

Cookies Data Privacy

The Rise and Fall of Third Party Cookies

Digital marketers have historically relied on third-party cookies to track user behavior, target ads, and measure campaign success. However, the era of third-party cookies has been dying a slow and…

Sentinel InsightsAugust 7, 2024

Team of tag management engineers proactively monitoring martech data

Data Quality Martech

From Firefighting to Forward-Thinking: A New Approach to MarTech Data Management

Reactive MarTech data management often leads to crisis mode and inefficiency. We've been there, and we understand how it feels having to answer to executives who are wondering why their…

Sentinel InsightsJune 30, 2024

A modern digital marketing control room with multiple computer screens displaying real-time data analytics, graphs, and charts.

Data Quality Martech

Real-Time Visibility: Why It’s Crucial for Digital Marketing

In digital marketing, data is the backbone of every strategy, campaign, and decision. High-quality data ensures that your marketing efforts are targeted, effective, and measurable. When your data is accurate…

Sentinel InsightsJune 18, 2024

Data Layer development by a website engineer

Data Quality Insights Martech

Data Layer 101: The Backbone of Digital Analytics

When’s the last time you heard the term data-driven? A day ago? Maybe a week? It’s more than just a buzzword; it’s a way of life in digital marketing. Marketers…

Sentinel InsightsMay 30, 2024

Monitoring Analytics for Data Governance and Better MarTech Results

Data Quality Insights Martech

Monitoring Analytics: it’s more than just auditing

As we all know, digital analytics are a major influence in strategic decisions within a data-driven marketing organization. However, maintaining accurate and reliable analytics is an ongoing challenge for many…

Sentinel InsightsMay 14, 2024

Insights Martech Trends

A Peek into the Future of Marketing Technology at Adobe Summit 2024

Ah, Las Vegas in springtime! The Sentinel Insights team emerged from our week at Adobe Summit 2024 energized and ready for the next year. During the conference, Adobe wasted no…

Sentinel InsightsApril 3, 2024

Image of a winding road, evoking thoughts of the customer journey.

Data Quality Martech

Maximizing Value with Adobe Customer Journey Analytics

Customer Journey - what do those words mean to you? To some, it’s the path a person takes as they traverse your website. Ask someone else and they'll tell you…

Sentinel InsightsMarch 19, 2024

Tag Management professional looking at a laptop

Data Quality Martech Tag Management

Why Using a Tag Management System is a MarTech Best Practice

One of the most important aspects of digital marketing is optimizing your website for customers and prospects. To do so effectively, you need to understand your website's user behavior. One…

Sentinel InsightsMarch 15, 2024

Photo of a person looking at a computer screen that displays charts and graphs, presumably of digital data analytics

Case Study Data Quality Martech

Case Study: Analytics Continuity TMS Migration from Ensighten to Adobe Launch

This case study highlights how our customer used Sentinel Insights technology to help with a tag management system (TMS) migration from Ensighten to Adobe Launch. Especially as they recover from…

Sentinel InsightsMarch 11, 2024

Laptops open on a desk as engineers configure real user data monitoring for the marketing technology stack

Data Quality Martech

The Imperative for Real-Time Marketing Technology Data Monitoring

The digital era has transformed how businesses approach marketing, and the 2020 covid-19 pandemic accelerated many of the strategies that rely upon digital data to understand and market to their…

Sentinel InsightsFebruary 27, 2024

Machine and Human hand touching fingertips indicating a complementary relationship between AI and digital marketing professionals

Data Quality Martech

Leveraging AI for Agile Marketing: Why Clean Data Matters

In digital transformations everywhere, marketing professionals are continually seeking innovative strategies to stay ahead of the curve. With the advent of artificial intelligence (AI), marketers have been in the front…

Sentinel InsightsFebruary 12, 2024

Red and blue data visualization - abstract

Data Quality Insights

The Ripple Effect of Poor Marketing Data

Your Data Quality Stinks. Okay, to be fair - we don't know for sure that this applies to you specifically, but chances are your organization is likely suffering from some…

Sentinel InsightsDecember 19, 2023

Data Quality Insights

Uh Oh… Do I Have Bad Data?

If you've been a reader of this blog for any length of time, you already know that data accuracy is crucial. The effectiveness of your marketing strategies depends heavily on…

Sentinel InsightsNovember 17, 2023

Photo taken in downtown Denver of a sculpture entitled "Soft Landing" with high rise buildings in the background.

Insights

Denver Startup Week 2023 Recap

As we look back on our unforgettable experience at Denver Startup Week, we wanted to take a moment to share our thoughts and gratitude. Last week was nothing short of…

Kevin WysockiSeptember 25, 2023

Case Study Data Quality

Case Study: Resolving Analytics Discrepancies for Accurate Purchase Data

At Sentinel Insights, we pride ourselves on providing context behind data quality issues. When we first engaged with the customer featured in this case study, they had numerous problems with…

Sentinel InsightsAugust 24, 2023

Data Quality Insights Martech

Data Quality: an Essential for Every Digital Marketing Strategy

Digital Data Quality Powers Marketing Strategy Welcome to the digital era, where a single click can transport us to new worlds, friendships flourish through screens, and limitless knowledge is just…

Sentinel InsightsJuly 18, 2023

Data Quality

Real User Monitoring: The Digital Data Edition

What is real user monitoring (RUM) and how does it compare to synthetic monitoring? This is a question that has come up frequently in our demos recently. Most organizations we…

Sentinel InsightsMay 9, 2023

Martech Trends

Adobe Summit Recap: CJA, Web SDK, and more

The Sentinel Insights Team attended Adobe Summit a few weeks ago - our first major marketing event together, along with 10,000 of our closest friends. Our trip out to Vegas…

Sentinel InsightsApril 24, 2023

Insights

Rebranding from Data Sentinel AI to Sentinel Insights: What We Learned

Rebranding a company: one of those once (maybe twice) in a lifetime projects. It comes with equal parts excitement and abject terror. Okay, that’s a little dramatic, but it is…

Sentinel InsightsMarch 15, 2023

Data Quality Martech

The #1 Requirement for a Successful Digital Transformation: Good Data Quality

Digital Transformation has become a buzzword in recent years, with many organizations striving to become more digitally agile and efficient. While that is a simple definition, ask 10 people the definition…

Sentinel InsightsFebruary 27, 2023

Insights Martech

2023 Trends: It’s Here — Now What?

We want to do something a little bit different here: follow up on those predictions from December 2022. You’ve seen a ton of blog posts discussing trends we will see in…

Sentinel InsightsFebruary 7, 2023

Insights Martech Trends

Sentinel Insights – 2022 Recap

It’s that time of year when you’re inundated with self-serving year-end recaps from every B2B company that has your email address. While we acknowledge that this will be one of…

Sentinel InsightsDecember 30, 2022

Data Quality Martech

Real User Data Monitoring Makes MarTech Migrations Less Terrible

Earlier this year, Google announced that they would be drawing down support for Universal Analytics, forcing all UA users to migrate to GA4 (or another analytics provider). There are two…

Sentinel InsightsNovember 8, 2022

Data Privacy

GPC 101: What is Global Privacy Control?

Undoubtedly, you have become accustomed to seeing cookie consent banners as you browse the web. Every time you land on a website you haven’t visited before, you’re greeted with a…

Sentinel InsightsOctober 7, 2022

Martech

Digital Analytic Hysteria: the Panic-Free Path Forward

In our conversations with analytics industry leaders and brands, we’ve found that many organizations are nervously anticipating data collection/reporting/CDP platform migrations — what can they do reasonably quickly and efficiently within a…

Sentinel InsightsJuly 8, 2022

Data Quality

New Year, Same Data: Why You Need to Get Your First Party Data in Better Shape

Third party data is no longer an option for marketers. This should not be news to any organization after the GDPR (General Data Protection Regulation, a sweeping privacy law) was…

Sentinel InsightsFebruary 2, 2022

Agile Insights Martech

How to Avoid Data Quality Entropy in Agile Transformations

Working in Marketing Technology, we have seen several issues develop as delivery teams adopt an agile work style. The most common and detrimental in our world is inevitable data quality…

Sentinel InsightsJanuary 18, 2022

Martech

Selecting MarTech Vendors: You’re (Probably) Doing It Wrong

One prominent issue that we have seen across across hundreds of engagements with some of the largest organizations in the world is a suboptimal, or worse, completely wrong approach to…

Sentinel InsightsJanuary 7, 2022

Agile

So, You Think You’re Doing Agile?

Before we can determine if your team is on the right track in your agile journey, we should first define what we mean. Atlassian’s definition of agile is: “an iterative…

Sentinel InsightsDecember 31, 2021

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