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Is Your Cookie Consent Up
to Code?
What Your Cookie Banner Is Missing —
And What It Could Cost You
Organizations are facing a growing enforcement gap between privacy consent signals and actual website behavior—an issue driving a surge in consent-related litigation and regulatory scrutiny.
Our new white paper explores how consent failures occur in production environments, even when Consent Management Platforms (CMPs) appear to function correctly. Through real-world examples, you'll learn how tracking technologies can continue to fire after an opt-out has been confirmed, creating hidden compliance risks that are often missed during routine privacy reviews.
Drawing on legal, technical, and operational privacy expertise, the white paper provides:
- Insights into the legal and regulatory trends shaping recent consent-related enforcement actions.
- A technical analysis of how consent breaks down within CMP and Tag Management System (TMS) implementations.
- Practical guidance on operationalizing continuous validation to ensure consent preferences are being honored in production.
Inside the white paper, you'll discover:
- Real examples of broken consent flows, including Global Privacy Control (GPC) failures.
- Why CMPs are necessary but not sufficient for demonstrating compliance.
- How to validate actual website behavior rather than relying solely on configuration assumptions.
- Strategies for identifying and remediating consent enforcement gaps before they become legal or regulatory issues.
Download the white paper to better understand the risks associated with consent enforcement failures and learn how to verify that your privacy controls are working as intended.

Shani Rivaux
Partner, Pillsbury

Jake Ottenwaelder
Senior Privacy Engineer, Integrative Privacy






