NOTICE TO EUROPEAN USERS
The information provided in this section applies only to individuals in the European Economic Area and the United Kingdom (collectively, “Europe”). Except as otherwise specified, references to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation.
Controller. The controller of your Personal Information covered by this Privacy Policy for purposes of European data protection legislation is Sentinel Insights 36 SOUTH 18TH AVE STE D, BRIGHTON, CO 80601, USA.
Legal Basis for Processing. The legal bases of our processing of your Personal Information as described in this Privacy Policy will depend on the type of Personal Information and the specific context in which we process it. However, the legal bases we typically rely on are set out in the table below. We rely on our legitimate interests as our legal basis only where those interests are not overridden by the impact on you (unless we have your consent or our processing is otherwise required or permitted by law). If you have questions about the legal basis of how we process your Personal Information, contact us using the contact information at the bottom of this Privacy Policy.
Processing Purpose (as described above in the “Use of Personal Information” section)
Legal Basis
To Provide the Service and Our Products and Services
Processing is necessary to perform the contract governing our operation of the Service, or to take steps that you request prior to engaging us or purchasing our products, technology, or services. Where we cannot process your Personal Information as required to operate the Service on the grounds of contractual necessity, we process your Personal Information for this purpose based on our legitimate interests as further described in this Privacy Policy.
Research and Development
Processing is based on our legitimate interests in performing research and development as described in this Privacy Policy.
Direct Marketing
Processing is based on your consent where that consent is required by applicable law. Where we rely on your consent you have the right to withdraw it at any time in the manner indicated when you consented or via the relevant Service.
Where such consent is not required by applicable law, we process your Personal Information for this purpose based on our legitimate interests in promoting our business and providing you with tailored, relevant content.
Interest-Based Advertising
To Comply with Laws and Regulations
Processing is necessary to comply with our legal obligations.
For Compliance, Fraud Prevention, and Safety
Processing is necessary to comply with our legal obligations or based on our legitimate interests in protecting our or others’ rights, privacy, safety, or property.
With Your Consent
Processing is based on your consent. Where we rely on your consent you have the right to withdraw it any time in the manner indicated when you consent or via the relevant Service.
Use for New Purposes. We may use your Personal Information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your Personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.
Retention. We will retain your Personal Information for as long as necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your Rights. European data protection laws may give you certain rights regarding your Personal Information. You may ask us to take the following actions in relation to your Personal Information that we hold:
Access. Provide you with information about our processing of your Personal Information and give you access to your Personal Information.
Correct. Update or correct inaccuracies in your Personal Information.
Delete. Delete your Personal Information.
Port. Transfer a machine-readable copy of your Personal Information to you or a third party of your choice.
Restrict. Restrict the processing of your Personal Information.
Object. Object to our reliance on our legitimate interests as the basis of our processing of your Personal Information that impacts your rights.
You may submit these requests by contacting us using the information below. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your Personal Information or our response to your requests regarding your Personal Information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. In the European Economic Area, you can find your data protection regulator here. In the United Kingdom, you can find your data protection regulator here.
Cross-Border Data Transfer. If we transfer your Personal Information to a country outside of Europe such that we are required to apply additional safeguards to your Personal Information under European data protection laws, we will do so. Please contact using the contact information below for further information about any such transfers or the specific safeguards applied.




