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This Cookie Policy describes how Sentinel Insights and its affiliates and subsidiaries (collectively, “Sentinel Insights,” “us,” “we,” or “our”) uses cookies and similar technologies on our websites that we own and control that link to this Cookie Policy (collectively, the “Site”) to provide, improve, promote, and protect the Site and as otherwise described below.

Please visit our Privacy Policy for more information about how Sentinel Insights collects, uses, and shares personal information.

What is a cookie? 

A cookie is a small piece of text sent to your browser when you visit the Site.  It serves a variety of functions, like enabling us to remember certain information you provide to us as you navigate between pages on the Site.  Each cookie expires after a certain period of time depending on what we use it for.  Cookies are useful because they help us make your experience on the Site more enjoyable.  They allow us to recognize your device (e.g. your laptop or mobile device) so that we can tailor your experience of the Site. 

Why do we use cookies? 

We use first party and third party cookies for several reasons, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, letting us analyze how well our Site is performing, and improving your experience.  Some cookies are required for technical reasons in order for our Site to operate.  Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Site and across other websites and services.  For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Site and to otherwise improve the functionality of the services we provide.  Third parties also serve cookies through our Site for advertising, analytics, and other purposes.  This is described in more detail below. 

What cookies do we use?


These cookies are strictly necessary to provide you with the Site and to use some of its features, such as to access secure areas or to facilitate logins to the Site.  Because these cookies are strictly necessary to deliver the Site, you cannot refuse them without impacting how our Site functions.  You may be able to block or delete essential cookies by changing your browser settings.

Examples of third-party essential cookies we may use include the following services:

IP_JAR Cloudflare

Performance and Analytics, Personalization, and Security

These cookies help us analyze how the Site is being accessed and used, enable us to track performance, and help us to secure the Site.  For example, we use cookies to get insights regarding users and Site performance, such as page speed, or to help us customize our Site for you in order to enhance your experience. 

Examples of performance and analytics, personalization, and security cookies we may use include the following services:

_ga Google Analytics
hs Hubspot
_ga_N5GH1MMBMS Google Analytics

As noted above, we use Google Analytics to help us understand user activity and patterns on the Site.  You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here.  You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing a browser plugin available here.

Targeting or Advertising Cookies 

These cookies are used to make advertising messages more relevant to you and your interests, help us advertise our products and services, and track the performance of our advertisements.  For example, these cookies remember which browsers have visited our Site.  The information provided to third parties does not include personal information, but this information may be re-associated with personal information after we receive it.  This process helps us manage and track the effectiveness of our marketing efforts. 

Examples of targeting or advertising cookies we may use include the following services:

li_sugr LinkedIn
liap LinkedIn


You can learn more about how Google uses cookies for advertising purposes and opt-out instructions by clicking here. You can learn more about Facebook advertising by clicking here and learn more about managing your ad preferences with Facebook by clicking here.

How do I manage cookies? 

Most browsers let you remove or stop accepting cookies from the websites you visit.  To do this, follow the instructions in your browser’s settings.  Many browsers accept cookies by default until you change your settings.  If you do not accept cookies, however, you may not be able to use all functionality of the Site and it may not work properly.  For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit

Please visit our Privacy Policy for more information about your choices in connection with your personal information, including additional instructions for opting-out of behavioral-based advertising.

Cookie Policy updates 

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.  The date at the bottom of this Cookie Policy indicates when it was last updated.

Where can you get further information?

If you have any questions about our use of cookies or other technologies, please email us at [[email protected]].


Last Updated: March 8, 2023