Sentinel Insights is pleased to announce that Peter Soung, co-founder of Sprout Social, has joined the company as a Board Advisor.
A proven SaaS operator and growth leader, Peter brings more than 15 years of experience building and scaling enterprise platforms used by thousands of organizations worldwide. His appointment reflects Sentinel’s continued investment in operational excellence, customer experience, and category leadership in consent governance.
CEO Cara Caruso says:
“We’re thrilled to welcome Peter Soung to the Sentinel Insights advisory board. As a founder of Sprout Social who helped guide the company from startup through IPO, Peter brings deep experience in scaling B2B SaaS businesses and an invaluable perspective on sustainable growth and innovation.”
About Peter Soung
Peter co-founded Sprout Social, a leading social media management platform, where he most recently served as Head of Growth. During his tenure, he led the company’s transition toward product-led growth and helped guide its evolution from a startup into a publicly traded SaaS leader.
With a background that spans engineering, product, and go-to-market leadership at companies including Endeca, Cisco, and IBM, Peter brings a rare combination of technical depth and business acumen.
He is particularly passionate about helping organizations build trustworthy, data-driven platforms that balance customer value with privacy and compliance – a focus that closely aligns with Sentinel’s mission.
Peter holds a Bachelor of Science in Computer Engineering from Penn State University and is based in Chicago, Illinois.
A Shared Focus on Scalable Growth and Governance
Sentinel Insights’ mission to help enterprises limit financial and reputational exposure from unlawful data sharing aligns with Peter’s long-standing focus on measurable, customer-driven growth. His advisory role will support Sentinel’s leadership team in expanding market reach and advancing platform strategy for legal, privacy, and security leaders.
As Sentinel continues to help enterprises govern consent at scale, Peter’s experience in aligning product, engineering, and customer success functions will help ensure the company maintains both velocity and precision in its next stage of growth.
About Sentinel Insights
Sentinel Insights helps enterprises reduce exposure to privacy consent lawsuits and regulatory fines by monitoring, flagging, and alerting to unlawful or unintended data-sharing behaviors. Built for legal, privacy, and security leaders, Sentinel provides verifiable evidence of consent governance across every user and every tag.
