Nearly 100 people showed up on a bright Saturday morning in downtown D.C., representing 20 states and six countries. For most, it was their first-ever MeasureCamp, and for all, it was a reminder of how much the analytics community can accomplish when it comes together.
The inaugural MeasureCamp DC 2025 was hosted at the District Architecture Center. It wasn’t a conference in the traditional sense. It was an unconference: no keynotes, no panels: just 33 sessions led by attendees who came ready to share what they know, debate what they don’t, and learn from one another in real time.
What Made MeasureCamp DC Different
The unconference format created the kind of engagement most events only hope for. Every session was proposed and run by participants themselves. Discussions ranged from the most common Google Tag Manager pitfalls to AI’s impact on analytics, and from data governance frameworks to consent management in an increasingly regulated landscape.
Sentinel Insights was proud to support the event as a sponsor, hosting the Chill Zone and releasing our fourth limited-edition MeasureCamp patch. Sentinel Insights EVP (and MeasureCamp volunteer team member) Erin Ankeny led a session on “Cross-Functional Data Privacy Councils,” sharing best practices for building lasting collaboration between legal, marketing, and IT teams working on managing the complexities that come with MarTech governance. Scotty Hagen led two excellent sessions building on conversations from previous MeasureCamps: “The Path to Honoring Consent” and “Monitoring vs. Auditing.”
It was a day fueled by curiosity, caffeine, and community – complete with a swag swap, legendary food from Peter Chang, and an after-party that kept the conversations going long after the sessions ended.
Sessions That Defined the Day
With 33 sessions on the board, the conversation covered everything from practical analytics to governance and AI ethics. A few that captured the day’s spirit included:
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“Cross-Functional Data Privacy Councils”
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“Feature Tracking in GA4 & GTM”
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“Fear and Loathing in the Age of AI”
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“A Checklist Manifesto for the AI Era”
- “Prompting for Analytics”
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“Analytics Program Evaluations”
Together, these sessions reflected how fast the industry is evolving. Topics like AI, consent, and governance are all a part of a single, interconnected conversation. That shift mirrors the reality many enterprises face today: every tag, tool, and automation carries both opportunity and risk.
It’s the same insight driving our work. Many organizations don’t realize when they’re violating user consent agreements until a demand letter arrives. What MeasureCamp DC underscored is that solving that problem takes more than tools. It takes visibility, collaboration, and a willingness to question old assumptions.
Why Events Like MeasureCamp Matter
MeasureCamp DC highlighted the power of accountability – the kind that comes from peers helping peers navigate increasingly complex privacy and compliance expectations. That’s what makes this community so vital. It mirrors the kind of cross-functional collaboration enterprises need between legal, IT, and marketing teams to manage consent compliance effectively.
As one attendee put it, “MeasureCamp isn’t about presentations; it’s about participation.” That’s also how Sentinel approaches consent governance: as an active, continuous process of alignment between teams, not a one-time audit.
Looking Ahead
The organizing committee is already planning for next year (mark your calendars now for November 7, 2026) and the enthusiasm is unanimous: the first MeasureCamp DC won’t be the last.
Sentinel Insights is proud to have been part of this inaugural event. If MeasureCamp DC inspired one message above all, it’s this: clarity is contagious. The more open we are about what’s working — and what isn’t — the faster we can move the field forward.
Learn More
Sentinel Insights helps enterprises quickly detect and remediate consent violations, reducing the risk of lawsuits and regulatory fines before they happen.
👉 Learn more about our Consent Governance Platform
For related reading:
What Does It Mean to Collect Data With Consent?
Privacy Isn’t a Checkbox: Why 64% of Companies Are Struggling with Consent Compliance
Avoiding Consent Violation Nightmares with Real-Time Consent Validation
