On May 16, 2025, Sentinel Insights participated in MinneAnalytics Data Tech 2025 at Best Buy HQ in Minneapolis. The event brought together professionals from across the data and analytics community to explore the intersection of emerging technology, artificial intelligence, and data strategy.
Showcasing Real-User Monitoring in the Startup Showcase
As part of the event’s Startup Showcase, Sentinel President Cara Caruso presented our approach to building data trust through real-user monitoring. Unlike synthetic testing which simulates interactions, Sentinel collects every data point from a user in real-time to evaluate if there is a problem and where to find it. This approach enables our technology to surface consent misfires, tagging gaps, and anomalies as they happen.
This message resonated across a wide range of attendees, including investors, privacy attorneys, and MarTech professionals. With new regulations, AI adoption, and evolving tech stacks moving in parallel, many teams are looking for ways to stay ahead of risk without adding complexity. Sentinel helps them do that by delivering continuous visibility into what data is being collected, where it’s going, and whether it aligns with user consent.
“AI is only as good as the data it learns from. Our job at Sentinel Insights is to give you the visibility you need to make sure that foundation is solid. No blind spots, no surprises.”
— Kevin Wysocki, CEO, Sentinel Insights
Cara also emphasized that privacy compliance is now a competitive advantage. With regulations tightening and consumer expectations rising, having tools in place to validate consent in real time has become a key differentiator. The timing couldn’t be more critical. As more companies rely on AI to guide business decisions, the risk of acting on incomplete or noncompliant data grows.
Real-World Lessons in Data Governance
In a separate session, co-founder Scotty Hagen took the stage representing Northern with a hockey-themed talk, “Score Big with the Right Data Strategy – Learn from Real-World Comebacks.” His message about proactive governance echoed the challenges Sentinel helps solve. He highlighted how teams can build resilience by embedding monitoring, accountability, and agility into their data strategy. This way, when things go off course, recovery is fast and focused.
AI, Compliance, and What Comes Next
Throughout the day, our team connected with experts from Fredrikson, Project 3 Consulting, and others to discuss the impact of AI on data operations and compliance. Conversations circled around a few major themes:
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Organizations are adopting AI faster than their data governance frameworks can support
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Privacy regulations continue to evolve, with new expectations for transparency and user control
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Teams need a better way to validate what’s happening with their MarTech stack, especially when they’re short on time or resources
These challenges align with the value Sentinel delivers:
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Monitoring of data collection from real users across devices, pages, and browsers
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Real-time validation of consent signals, tied to actual user interactions
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Immediate alerts when something important changes
Together, these capabilities help organizations operate with more confidence, knowing their data is accurate, privacy-conscious, and AI-ready.
Looking Forward
MinneAnalytics Data Tech 2025 reinforced a growing truth: trust in your data is no longer optional. As AI reshapes operations and compliance demands increase, teams need to manage their MarTech ecosystem with clarity and control.
Sentinel Insights is here to support that shift. Our platform empowers teams to monitor what matters, validate what’s collected, and make smart decisions backed by clean, compliant data.
Want to learn more? Schedule a demo to see how Sentinel supports privacy-conscious, real-time data strategy.
