At Tealium’s Digital Velocity in March, Erin Ankeny from Sentinel Insights moderated a straight-shooting panel on what it takes to make a CDP deliver.
Ben Thompson (Bluestem Brands) shared how his team employs Tealium’s CDP to keep digital marketing operations firing on all cylinders. Scotty Hagen (Project 3 Consulting) talked about the gaps he sees in enterprise CDP implementations and how to best close them. Kevin Wysocki (Sentinel Insights) explained how monitoring acts like a goalie for customers like Bluestem, catching issues before they become major problems and protecting the data CDPs depend on.
Watch the session here and as always, reach out if we can lend a hand:
